Social Media

Social media, which has replaced the very elements of traditional media and of which we have, one way or another, been a part, have become a playground of the digital world. With the beginning of Web 2.0 or the age of the second generation of the Internet, there has been a transition from unilateral to bilateral interaction. Social media has become a part of our life as a phenomenon corresponding to this development/transition. It can be better to define what social media is before providing more details about it.

What is Social Media?

Social media, in short, is interactive shares on the web by people, communities, or institutions. In time, they evolved into more professional shares that social media expertise, social media counseling, social media management, social media marketing, and several relevant occupations emerged. Social media expert or social media counselor is a person, who develops strategies and implements them in the area of social media marketing to raise the brand popularity of companies, institutions, or individuals.

Social Media Management

Considering that nearly 4.5 billion people have a social media account, it is palpable that social media management is highly necessary. Also, a significant amount of web users – almost 80% of them – prefer to use social media for varied processes including purchase, information/inquiry, and post-purchase service.

Social media management, by providing analyses with regard to the target group, conducts social media accounts of e-commerce websites, brands, companies, and individuals that would like to be present/exist in the digital market. The purpose is to constitute brand popularity and establish a connection between the brand created and the target group. The social media expert plans everything starting from the design of a new page to the determination of the content that will be shared and evaluation and report of feedback and comments.

 The most important point about social media management is to know what target group and what social media platform the post will be shared with. To elaborate, if one wants to feature pictures more, he/she/they can prefer to use Instagram while they can prefer to use YouTube for videos, Twitter for written posts, Snapchat or TikTok for amusing and instant posts, and LinkedIn for institutional content. 

Social Media Counseling

Social media counseling, which is one of the most popular occupations today, provides professional solutions for those who want to exist in a digital world. Getting support from a freelance expert or social media agent for social media accounts, which have or aim at having a big number of followers, has become a considerable necessity rather than a preference. Social media services include getting an account, developing content in accordance with the platform, selecting words and hashtags used while sharing a post, and providing reports on a regular basis. The price paid for social media counseling differs depending on the scale/extent and term/duration of the task.

Social Media Services by Sentilyon

Using social media platforms has become highly important to raise the popularity of firms and brands and to get relatively more effective and quick accomplishments. At this point, it is vital to utilize social media counseling and its tools and methods. As Sentilyon, what do we do with our social media experts regarding that topic?

It would not be wrong to say that we have a great way with social media thanks to our expertise in content marketing service and SEO. First, during the initial meeting with the firms and people that we will work with, we analyze the target audience and the rival firms and individuals, the expectations and needs of clients, and the ways through which the social media account will be presented to users/followers. After the determination of social media marketing strategies, we created necessary social media identities. Following this step, we start the content creation process to present the social media identities to the very last user in the most accurate way. During this creation process, we prioritize the necessities and expectations of the social media platform through which the posts will be shared. Our team keeps the track of the special days both important ones to our clients and the usual ones. We take care of the determination of hashtags and the use of the right/proper content. We follow the other related social media accounts. We lay out and promote social media ads and campaigns. We develop strategies for organic growth. We provide a constant share and regular reporting to our clients throughout the period of time determined by the firms.

As Sentilyon, we have been pursuing our business on social media since the emergence of this platform. Our team consisting of graphic designers, marketing experts, and social media experts performs in a parallel way with each other and accomplishes remarkable results.