Content Marketing

Before focusing on Content Marketing, we would like to describe what content is. Because contents are the cores of digital marketing and has been with us since the very first days of internet. Ad banners, brochures, even blogs are counted as contents. Briefly, content is every info that can be utilized by users in the digital world.  The important fact here is; contents are provided by all units, such as corporate websites, blogs, social media. Actually content is everything you see and hear in the net.

Thanks to advancing technology, digital platforms are now pieces of our daily lives. From the most crowded streets in great cities to mountain tops, information technology is everywhere with us. We are posting every single moment to the social media and even typing what we are thinking.

This fact led us to create virtual identities. Those virtual identities are all valuable and tradeable because we involve in arts, merchandise and countless other commercial activities through internet. At that point, content marketing should have been taken into account.

What is Content Marketing? 

Content marketing is transfer of valuable contents to the analyzed and targeted group. This transfer aims the accuracy of group and consistency of contents shared. For example, in a music platform which amateur musicians upload videos, a tragic video content would not draw a positive attention. This is what happens when content marketing is not taken into account.

Content marketing is the phenomenon under the subject matter of digital marketing. Simply digital marketing covers all merchandise activities in digital platforms. Content marketing contributes the vendors’ digital marketing, sales and advertisement strategies. The final goal for content marketing is getting orders easier from customers who are willing to purchase focused products or services. Therefore, proper information is provided in order to make the end users place the order without hesitation. If you are willing to develop strong bonds with customers, the content marketing is a must.

Value, Relation, Order and Memory Factors in Digital Marketing

You will briefly see the fundamentals of digital marketing.

In fact, because it is a phenomenon which is simply based on human behavior, we simply think about adding value to your work. We will take into account all other concepts on values.

It is essential for any community to process as much information as possible. From the very first days of humanity, the one who knows better is the one who is successful. Yet, it is not just knowing everything, knowing enough and correct is the most important fact of digital marketing.

This will lead the way to the user to relate with the knowledge that is presented. Writing everything down or simply purchasing as much advertisements as possible will not add desired value to your brand, nor will bring desired clients to your content. That is determined by the quality of the work behind your content. Besides that, interest is the key for the user to keep utilizing your content. Your work must be accurately designed with goals one step ahead. Making one thousand users click in your site and simply leave may be a good start but will not add any value to your digital signature. Target audience must also be chosen accurately in order to gain interest of users whom you are willing to provide goods and services. For instance, if you are a gardening firm, you should advertise for the users looking gardening services near your area. After this is successfully conducted, one important fact is to make the user visit your contents repeatedly for more. That is the reason why we recommend content sharing in a regular timeline.

What are the Phases of Content Marketing?

We simply pass four main steps to complete content marketing to raise the need and satify it with your goods and/or services;

1. Making Content Strategy: This step is pretty important because you are initializing the target audience, establishing a goal for digital market (focusing on what you expect from the digital market), analyzing the exact way to transfer the planned data, analyzing rival companies and finding solutions to possible future problems are main strategy production examples. These operations are not limited with those, but we share our experience since we are in the market since 2004

2. Production of Content: Depending on the internet environment, there are various options for content production; main elements are written, auditory and visual. Written is relatively more formal than other elements. We also guide you for the best content options regarding your content strategy. With one example, if we are producing written content, we are writing blog we are also making SEO compatible articles. Content production is highly dependable on your choices, but our duty is to share correct information with you concerning the content we are about to produce whether your site is an e-commerce or a blog website. In production phase, market analysis is crucial as well. So, we guide you with certain know-hows into the target audience in all digital platforms precisely that you will know the digital market and the rivals at the same time.
3. Content Sharing: Contents which are produced and double checked are conveyed through planned channels. Those channels may be blogs, social media contents, e-books, e-journals, infographics, webinars, videos, podcasts and countless others. The environments which are chosen may not be random, must comply with the strategy and must have a value. All platforms require different precautions and while conducting content sharing, those precautions must be applied to all platforms. It is also important that the user may be able to get in touch with you afterwards. Finding and addressing a person by the user is also an important necessity for your digital marketing which promotes the connection between you and your clients.
4. Measuring: Measuring is a process which never ends. All strategies which are supported by measurements will be a perfect guide to expand your business. All companies are successful as much as they can measure success. This is not only observed as income parameters. Gains may be popularity among followers, desired target audience or simply accurate orders. Target analysis, content analysis and plans are also parts of measuring. Because all plans are accumulated according to a general strategy. For complicated measurement results, we utilize data mining, Google Analytics and Search Console and aim the highest gain possible. In measurement, time is actually an important factor so we schedule measuring with optimal frequency.

Importance of Content Marketing

For the answer, we must focus on what benefits does content marketing provide to the firms who are utilizing it. We have already mentioned the definition of content above. Now it is time to explain why marketing is important in the digital world. Many people will agree with us if we say “Internet is full of crap” that “crap” is mostly the content which is randomly produced and not working for users. That is the point where content marketing is important for commercial activities. Not only for making connections with users, but also a content that is diligent will boost your search optimization marks which will eventually lead to organically increase your popularity in the net. Not limited to these facts, organically earned brand value will decrease the cost for advertisement, will increase your social media interaction and will always keep users make orders as well as build strong bonds with you. Faithful customers are the pure value of a company.

In Which Areas Content Marketing is Mostly Utilized?

Actually, not limited to any parameter concerning the digital world, response is of the essence in content marketing. Users must utilize your contents and respond to your marketing operations. A simple liqueur shop in a small neighborhood would probably does not need a full SEO content marketing but need to increase the regional recognition for that neighborhood. Today, nothing is limited regarding content sharing. There are countless examples like content editors, content creators, social media managers who are targeting content marketing. Blogs, e-books, infographics, webinars, e-mail groups are very well known examples of written content marketing. Not limited to them, social media posts, videos, podcasts are audible and visual examples. These are related with the imagination and creativeness of people in charge.

Content Marketing in Sentilyon

Since our foundation in 2004, we saw a great potential in content marketing and have been working in since then. We also have consulting services in content marketing for social media agencies, advertisement firms and corporate companies.

In order to conduct content marketing,

1. We set aims for meetings and achieve them
2. Ask our clients for their short- and long-term goals
3. Estimate the value we can add for our clients and consultants
4. Conduct content marketing operations with stuff in charge

Content marketing is -as we mentioned above, is almost a custom series of operations. Proximity talks between us and clients are important because of this fact. The outline of strategies is determined via these talks. Then we conduct a cycle of creativity and momentum to keep the operation living and fresh-minded.

In summary, contents which are double checked on SEO compatibility and quality are distributed through desired marketing channels. That process is the initial step of content marketing. Then, contents which are shared are measured and feedbacks are prepared therefore the clients are able to determine new strategies with growing popularity. This endless cycle is the core of content marketing.

Please feel free to contact us anytime regarding your issues on Content Marketing whether on conducting content marketing for your company or you want a career on creation digital content. We also hire freelance content editors.